30/01/2014

ASA Reverse Ban On Cycling Scotland Ad

The Advertising Standards Authority (ASA) has lifted a ban it had imposed on a Cycling Scotland television ad, calling its original decision "flawed".

The ASA had previously ruled that a scene in the ad showing a cyclist riding without a helmet was "socially irresponsible".

Cycling Scotland highlighted that wearing a helmet was not a legal requirement and welcomed the news that the ban had been lifted.

(MH/CD)

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