Graphic advert gives a stark warning on seatbelt wearing

A stark new road safety campaign highlighting the risks taken by people who fail to wear a seatbelts has been launched this week.

Although UK law requires people to wear a seatbelt if one is fitted, recent figures show that nearly one in ten drivers and front seat passengers are not belting up. More people are wearing seatbelts in the back of cars, but around four in ten adults still do not do so.

According to the Department for Transport, unbelted rear seat passengers hitting them during a crash kill around ten people travelling in front seats every year.

The latest campaign includes an advert graphically depicting a road accident and an online crash simulator that demonstrates the effects of crashing with and without a seatbelt.

Transport Minister Tony McNulty said: “Too many drivers and passengers still fail to wear a seatbelt. This campaign continues our thought-provoking publicity to try and convince them of the need to belt up - even on short trips.

"Wearing a seatbelt can save your life - I hope our new campaign will be a powerful reminder to those who seem to forget."

The advert is the latest in the Government's £14 million ‘Think’ road safety campaign.

The total number of road deaths in 2002 was 3,341 - down 3% from 2001.

The latest Department for Transport observational survey showed that front seat belt wearing rates have remained at 90% to 92% for several years but only around 61% of adults wear seat belts when sitting in the rear of cars.


Related UK National News Stories
Click here for the latest headlines.

27 February 2006
New seat belt rules announced
The government has announced proposed new regulations concerning the use of seat belts and child restraints. The new regulations require the use of an appropriate restraint in any car or goods vehicle for all children less than three years of age.
20 July 2012
Lord Coe Ignites Olympic Sponsorship Row
Olympic organisers Locog have contradicted Olympic delivery chairman, Lord Coe, by saying that ticket-holders will be "free to wear the clothing of their choice" inside Games venues. This follows Lord Coe saying people wearing advertising logos of non-Olympic sponsors would be turned away.
01 February 2010
Shocking 'Belt-Up' Ad Launched
A hard-hitting THINK! campaign reminding drivers of the potentially fatal consequences of not wearing a seat belt was launched today by Road Safety Minister Paul Clark. The £1.3m campaign shows that if you have a crash without wearing a seat belt you actually experience three crashes, even at everyday speeds like 30mph.
03 March 2008
Man Arrested Over Car Crash Death
A 29-year-old man has been arrested after a body was found in a car in Bedfordshire, more than 12 hours after it was involved in a crash. The body of a man, a front seat passenger, was found in the Vauxhall Cavalier, shortly before 2pm on Saturday.
19 September 2013
Review Of NHS Policy On Wearing Of Face Veils
The Department of Health have announced that a review will be held into the wearing of face veils by NHS staff in England.