DTI calls time on poor pub price listing

New moves forcing pubs and restaurants to show the prices of soft drinks more clearly were unveiled by Consumer Minister Gerry Sutcliffe today.

The initiative follows complaints from customers who have been hit by expensive soft drinks without being able to see the price before they buy them.

DTI research has shown that pubs and restaurants that display the prices of soft drinks charge less on average than outlets that do not display prices.

Pubs and bars will have to show a range of soft drink prices so customers can see them before they are served. Restaurants will also have to show prices with their menu at or near the entrance so people will know what their bill will look like before they go inside.

The new laws will come into effect next March - giving traders time to prepare for the new system.

Mr Sutcliffe said: "This will mean there are no nasty surprises when people buy a soft drink in a pub or restaurant.

"People are entitled to know how much they are paying before they order. That's not too much to ask.

"We have received complaints about the lack of pricing transparency, so we have taken action. We are trying get real improvements in clear pricing without imposing additional costs on traders or consumers."

Chief Executive of Alcohol Concern, Eric Appleby said: "A complaint we often hear is the unnecessarily high price of soft drinks and this move will deter bars and restaurants from ripping-off customers in this way."

In addition, all outlets that accept payment in foreign currencies will have to display any additional costs, for example commission and handling charges.


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