Menu
19/07/2004
Ofcom to tighten up alcohol advertising rules
The communications watchdog Ofcom is asking for views on its plans to tighten the rules on advertising alcoholic drinks.
Ofcom has drawn up the new draft rules in response to views from the drinks industry and consumers that existing rules do not do enough to deal with adverts that: condone anti-social or self-destructive behaviour; link alcohol with sexual activity or attractiveness; appeal to young audiences; and condone irresponsible handling or serving of alcohol.
The watchdog has also carried out research indicating that alcohol advertising affects young people's attitudes to alcohol - although not as much as other influences within the wider family and social environment. A lot of television adverts - especially of alcopops - were closely aligned to youth culture, the report found.
In March 2004 the Cabinet Office identified television advertising of alcoholic drinks as one of many potential factors relevant to its wider strategy on alcohol harm reduction.
Ofcom believes that the evidence from the research, combined with the views of stakeholders, indicates that tightening the existing rules on alcohol advertising would contribute to that wider strategy.
The closing date for responses to the public consultation is September 24.
(gmcg)
Ofcom has drawn up the new draft rules in response to views from the drinks industry and consumers that existing rules do not do enough to deal with adverts that: condone anti-social or self-destructive behaviour; link alcohol with sexual activity or attractiveness; appeal to young audiences; and condone irresponsible handling or serving of alcohol.
The watchdog has also carried out research indicating that alcohol advertising affects young people's attitudes to alcohol - although not as much as other influences within the wider family and social environment. A lot of television adverts - especially of alcopops - were closely aligned to youth culture, the report found.
In March 2004 the Cabinet Office identified television advertising of alcoholic drinks as one of many potential factors relevant to its wider strategy on alcohol harm reduction.
Ofcom believes that the evidence from the research, combined with the views of stakeholders, indicates that tightening the existing rules on alcohol advertising would contribute to that wider strategy.
The closing date for responses to the public consultation is September 24.
(gmcg)
Related UK National News Stories
Click here for the latest headlines.
12 June 2013
Charity Calls For Ban On Alcohol Advertising
Alcohol companies should be banned from advertising at sporting and music events, the charity Alcohol Concern has said. The ban would limit the exposure of young people to such advertising, as the charity claims that young people more readily recognise alcohol brands over ice cream and cake products.
Charity Calls For Ban On Alcohol Advertising
Alcohol companies should be banned from advertising at sporting and music events, the charity Alcohol Concern has said. The ban would limit the exposure of young people to such advertising, as the charity claims that young people more readily recognise alcohol brands over ice cream and cake products.
15 June 2007
Report identified 'teen sex health crisis'
Alcohol, drugs and promiscuity are fueling a sexual health crisis among Britain's teenagers, a report has claimed.
Report identified 'teen sex health crisis'
Alcohol, drugs and promiscuity are fueling a sexual health crisis among Britain's teenagers, a report has claimed.
02 March 2009
Plans To Tackle Alcohol Abuse Announced In Scotland
Plans to ban two-for-one alcohol promotions and cheap supermarket booze have been outlined by the Scottish government today, to help tackle alcohol misuse.
Plans To Tackle Alcohol Abuse Announced In Scotland
Plans to ban two-for-one alcohol promotions and cheap supermarket booze have been outlined by the Scottish government today, to help tackle alcohol misuse.
18 May 2006
Government action urged on alcoholic parents
An estimated one in eleven children in the UK are living with parents who misuse alcohol, according to a report. Social care charity Turning Point said that children whose parents had alcohol problems often suffered behavioural, emotional and school-related problems.
Government action urged on alcoholic parents
An estimated one in eleven children in the UK are living with parents who misuse alcohol, according to a report. Social care charity Turning Point said that children whose parents had alcohol problems often suffered behavioural, emotional and school-related problems.
30 June 2009
Alcohol 'Killing One In 20 Scots'
New research shows alcohol-related illnesses could be killing one in 20 Scots - twice as many as previously thought, a new survey has found.
Alcohol 'Killing One In 20 Scots'
New research shows alcohol-related illnesses could be killing one in 20 Scots - twice as many as previously thought, a new survey has found.
-
Northern Ireland WeatherToday:There will be a mixture of bright intervals and a few showers. Best of the sunny spells will be near the North Coast. Feeling on the cool side. Maximum temperature 10 °C.Tonight:Showers will gradually die out during the evening. A cold night with long clear spells leading to a touch of frost in places. Minimum temperature 0 °C.
