01/11/2004

£8m packaging fund set to reduce household waste

A new £8 million fund designed to stimulate innovative packaging design has been launched by the government today.

With the aim of significantly reducing post-consumer household food and packaging waste, the Waste Minimisation Innovation Fund will see the Waste & Resources Action Programme (Wrap) working closely with major retail partners and their supply chains to deliver real change.

Environment Minister Elliot Morley said: "This is a major step forward in reducing the 30 million tonnes of household waste that is produced every year. I am delighted that the retail sector has thrown its support behind this groundbreaking initiative. I am looking forward to seeing high-quality projects which bring savings to retailers and their suppliers, and reduce the waste householders have to throw away."

Research undertaken by Wrap has shown that over 40% of household waste which ultimately ends up in landfill, originates from purchases from retail supermarkets and convenience stores. The aim of the Innovation Fund is to reduce this waste by 310,000 tonnes by March 2006 – approximately equivalent to the total amount of household waste collected from the streets of Birmingham annually.

Wrap chief executive Jennie Price said: "Many consumers are becoming more aware of how much rubbish they are generating. They are recycling more and more, but there is relatively little they can do to control how the goods they buy are presented and packaged. Supermarkets and their supply chains have a major influence on what ends up in the household dustbin, and Wrap is looking forward to working with them to develop innovative products and packaging to reduce waste."

As well as achieving the primary aim of waste minimisation, these projects will also help retailers to reduce their production, storage and transportation costs, lead to more efficient use of in-store shelf space and improve performance in relation to their corporate social responsibility (CSR) and sustainability targets.

(gmcg)

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