16/12/2004

'Think!' safety messages shown on motorways

Two key messages will be highlighted on motorway message signs on England's motorways over the course of the festive period.

The Department for Transport's campaign messages "THINK! Don't Drink and Drive" and "THINK! Make time for a break" will be displayed on Highways Agency electronic messaging signs on the motorway network to encourage road users to drive safely.

Ginny Clarke, Chief Highway Engineer said: "The Highways Agency's part in this important campaign is in support of its ongoing commitment to improve road safety. Our advice to travellers over the festive period is to be prepared, check road conditions and the weather forecast before and during your journey. Stop for a break at least every two hours if you are travelling long distance.

"Our motorways are among the safest in Europe and with the help of drivers we want to make them even safer."

The Highways Agency and the Department for Transport's Think road safety campaign advise drivers to follow six top tips about driving safely in wintry weather:
  • The British winter is unpredictable. If you must drive, make sure you are prepared for the bad weather conditions;
  • Check local and national weather forecasts. Listen to travel information on radio;
  • Make sure you're equipped with warm clothes, food, water, boots, de-icer, a torch and spade;
  • Take care around winter service vehicles. Don't be tempted to overtake snowploughs by squeezing into partially cleared lanes;
  • It can take ten times longer to stop in icy conditions. Allow extra room to slow down and stop;
  • Use the highest gear possible to avoid wheel spin. Manoeuvre gently and avoid harsh braking and acceleration.
Information about roadworks and road conditions on the motorways and trunk roads in England is available by phone from the Highways Agency Information Line on 08457 504030 or by visiting the Highways Agency website at www.highways.gsi.gov.uk.

(SP)

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