'Recycling Lottery' proposed to aid environment

The National Consumer Council (NCC) has proposed that a "recycling lottery' should be introduced in the UK, in order to help boost recycling and encourage people to be more 'environmentally friendly'.

Under the plans, people would have the chance to win a major cash prize, through a prize draw, which would use recycled products as tickets. The scheme was used in Norway, where it has helped to more than double the number of people recycling drinks cartons from 30% to 70%. Recyclers would squash their carton, write their name and telephone number on and put it into the recycling bin in order to be entered into the prize draw.

The NCC believes that the scheme could be used to encourage people to recycle a range of products, in particular batteries. According to the NCC, a total of 25,000 tonnes of household and industrial batteries, which are both highly toxic, are thrown away each year, but only 1,000 tonnes are recycled.

A survey of over 2,000 adults, commissioned by the NCC through YouGov, found that three quarters of those questioned about a recycling lottery thought it was a good idea. Over eighty per cent of 18-29 year-olds questioned in the survey were "keen to see it introduced", the NCC said.

NCC Chief Executive Ed Mayo said: "This is one of the most exciting and imaginative schemes there is – it’s simple, fun and effective. It’s a terrific way to get people interested in and engaged with recycling, and to reward them for playing their part."


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