23/05/2005

Britons ‘confused’ over sun warnings

Britons are missing out on vital weather warnings that could reduce their risk of developing skin cancer, new research has revealed.

Research commissioned by Boots to support Cancer Research UK’s ‘SunSmart’ campaign, found that 70% of people questioned did not know what the UV Index is, despite its frequent appearance on TV weather forecasts and websites.

Over exposure to ultraviolet rays measured by the UV Index causes skin cancer. The UV Index, developed by the World Health Organisation, is a measure to describe the maximum strength of the UV radiation for a particular day from the sun. It is believed to be a more accurate indication of the potential for sunburn than temperature forecasts.

The Index ranges from one to 20, although it is rare for the Index to go above 8 in the UK. People with fair skin are advised to protect themselves from burning between 11am and 3pm on days with a lower UV Index rating, compared to people with darker skins, who are advised to cover up when the rating is higher. However, the research found that 73% of people with fair skin admitted that they still got sunburnt, despite two thirds saying that they worried about developing skin cancer.

Manager of the SunSmart campaign, Jo Viner Smith, said: “These results are quite alarming, especially following the warnings issued recently that we may be in for a heat wave this summer. Fair skinned people can burn in as little as 30 minutes when the UV Index is seven and it is important they take extra care at all times of the day when the UV Index is high. With more than 70,000 new cases registered each year, it is crucial people know when to cover up.”

Boots and Cancer Research UK have launched a Celebrity UV Guide, which enables people to compare their skin type to celebrities in order to understand the UV Index and when they need to cover up in the sun.

Cancer Research UK’s SunSmart code advises people how to reduce their risk of developing skin cancer.

Their advice recommends that people stay in the shade between 11am – 3pm; ensure that they don’t burn; always cover up; and use a sunscreen with Factor 15 or higher, taking special care with children.

(KMcA/SP)

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