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08/03/2007
Carphone Warehouse Drops 'Big Brother' Sponsorship
Carphone Warehouse has announced that it will end its £3 million sponsorship of Channel 4's 'Big Brother' show following the controversial row over alleged racist bullying in the celebrity version of the show earlier this year.
The company had temporarily suspended sponsorship of 'Celebrity Big Brother' in January following allegations that Bollywood actress Shilpa Shetty was being bullied by other housemates, former 'Big Brother' contestant Jade Goody, ex-S Club 7 singer Jo O'Meara and model Danielle Lloyd.
In a statement, Carphone Warehouse said that it regularly reviewed sponsorship relationships and concluded that the "huge publicity" around 'Big Brother' meant that it was time to look at alternative sponsorship opportunities.
Channel 4 said that it was now in talks with other companies in a bid to find another sponsor for the show.
(KMcA/SP)
The company had temporarily suspended sponsorship of 'Celebrity Big Brother' in January following allegations that Bollywood actress Shilpa Shetty was being bullied by other housemates, former 'Big Brother' contestant Jade Goody, ex-S Club 7 singer Jo O'Meara and model Danielle Lloyd.
In a statement, Carphone Warehouse said that it regularly reviewed sponsorship relationships and concluded that the "huge publicity" around 'Big Brother' meant that it was time to look at alternative sponsorship opportunities.
Channel 4 said that it was now in talks with other companies in a bid to find another sponsor for the show.
(KMcA/SP)
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Carphone Warehouse has pulled the plug on sponsorship for the troubled programme Celebrity Big Brother. The sponsorship deal for the Channel 4 programme, which has been at the centre of allegedly racist comments made by contestants, was reported to be in the region of £3 million.
Sponsor pulls out of Celebrity Big Brother
Carphone Warehouse has pulled the plug on sponsorship for the troubled programme Celebrity Big Brother. The sponsorship deal for the Channel 4 programme, which has been at the centre of allegedly racist comments made by contestants, was reported to be in the region of £3 million.
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