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03/10/2007
Parents Not Happy With Youngsters TV
Children's television is in massive decline, according to a report by TV regulator Ofcom.
The report said its review of children's TV, the most detailed assessment to be carried out to date, had shown that British-made children's programmes accounted for just 17 per cent of the total output aimed at youngsters.
Parents were very concerned in the decline in British-made programmes in favour of cartoons and US imports.
Ed Richards, Ofcom's Chief Executive, said: "This comprehensive study highlights the decline in homegrown commercial children's TV production and the revolution in young people's media consumption.
"Parents are understandably concerned and we now need a national debate on what measures, if any, can or should be taken."
Overall investment in new British children's programmes dropped by £18m from £127m in 1998 to £109m last year.
The watchdog found that 10,339 repeats of children's programmes were shown on public service channels last year.
(CD)
The report said its review of children's TV, the most detailed assessment to be carried out to date, had shown that British-made children's programmes accounted for just 17 per cent of the total output aimed at youngsters.
Parents were very concerned in the decline in British-made programmes in favour of cartoons and US imports.
Ed Richards, Ofcom's Chief Executive, said: "This comprehensive study highlights the decline in homegrown commercial children's TV production and the revolution in young people's media consumption.
"Parents are understandably concerned and we now need a national debate on what measures, if any, can or should be taken."
Overall investment in new British children's programmes dropped by £18m from £127m in 1998 to £109m last year.
The watchdog found that 10,339 repeats of children's programmes were shown on public service channels last year.
(CD)
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Product Placement Gets Own Logo
The broadcast regulator, Ofcom has this week launched the logo that TV channels must use to signal to viewers when a UK-produced programme contains product placement. They said that the logo - a simple large 'P' - must appear for three seconds at the start and end of programmes, and after any advertising breaks.
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