12/10/2007
Parents Targeted In Road Safety Alert
Road Safety Minister Jim Fitzpatrick has launched a new road safety campaign aimed at parents to help reduce child road casualties.
The new campaign, called 'Copycat', is the first THINK! campaign aimed specifically at parents and reminds them that children copy their behaviour on the roads. The campaign also aims to educate parents about the dangers that children face on the roads.
The campaign is based on government research, which tested the effectiveness of existing road safety campaigns aimed at children and their attitudes to road safety and behaviour. The research found that some parents admitted to taking 'calculated risks' on the road in front of their children.
Mr Fitzpatrick said: "Last year around 11,500 children aged 4 - 11 years were killed or injured on Britain's roads. Child casualties have dropped markedly in recent years, but still too many children are being killed or hurt on our roads.
"We can all fall into bad habits, but it's important parents realise it's no good teaching kids good road safety techniques if you don't follow them. If parents are crossing the road when the red man is showing, or not using seatbelts, then their children will copy them."
The 'Copycat' campaign launches in Sunday newspapers on October 14, followed by ads in national dallies, popular magazines, on-line ads on sites frequented by parents and radio stations in England, Scotland and Wales. Advertising will run until the middle of December.
(KMcA)
The new campaign, called 'Copycat', is the first THINK! campaign aimed specifically at parents and reminds them that children copy their behaviour on the roads. The campaign also aims to educate parents about the dangers that children face on the roads.
The campaign is based on government research, which tested the effectiveness of existing road safety campaigns aimed at children and their attitudes to road safety and behaviour. The research found that some parents admitted to taking 'calculated risks' on the road in front of their children.
Mr Fitzpatrick said: "Last year around 11,500 children aged 4 - 11 years were killed or injured on Britain's roads. Child casualties have dropped markedly in recent years, but still too many children are being killed or hurt on our roads.
"We can all fall into bad habits, but it's important parents realise it's no good teaching kids good road safety techniques if you don't follow them. If parents are crossing the road when the red man is showing, or not using seatbelts, then their children will copy them."
The 'Copycat' campaign launches in Sunday newspapers on October 14, followed by ads in national dallies, popular magazines, on-line ads on sites frequented by parents and radio stations in England, Scotland and Wales. Advertising will run until the middle of December.
(KMcA)
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15 August 2014
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Two people have been arrested by police searching for three brothers missing since Monday. It is now known that the brothers, Remus (15), Janko (12) and David (10), caught a train to Newcastle while their foster parents thought they were out for a bike ride on Monday evening. The brothers were seen on CCTV leaving Newcastle's Central Station.
Two Arrested During Search For Missing Brothers
Two people have been arrested by police searching for three brothers missing since Monday. It is now known that the brothers, Remus (15), Janko (12) and David (10), caught a train to Newcastle while their foster parents thought they were out for a bike ride on Monday evening. The brothers were seen on CCTV leaving Newcastle's Central Station.
14 November 2013
Police Report Missing Teen Found 'Safe And Well'
Police have reported that a missing 15-year-old girl has been found "safe and well". At the time of her disappearance Ella Hysom, from Colchester, Essex, had been receiving treatment for depression at a hospital in Goodmayes, east London. She had been reported missing on Monday, having been last seen in Ilford, east London.
Police Report Missing Teen Found 'Safe And Well'
Police have reported that a missing 15-year-old girl has been found "safe and well". At the time of her disappearance Ella Hysom, from Colchester, Essex, had been receiving treatment for depression at a hospital in Goodmayes, east London. She had been reported missing on Monday, having been last seen in Ilford, east London.
22 June 2012
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11 February 2010
Boost For Lone Parent Job Seekers
Thousands of lone parents will get extra help to attain training and work experience while their children are at nursery school, the Government announced today. Those who work less than 16 hours a week will also be able to keep £50 of their wages before losing any benefits, Work Secretary Yvette Cooper said.
Boost For Lone Parent Job Seekers
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