20/05/2008

'Parky' Appointed Dignity Ambassador

A veteran TV presenter has been appointed to a new post as 'Dignity Ambassador'.

Michael Parkinson, 73, joined Care Services Minister Ivan Lewis at the launch of the National Dignity Tour at Guys and St Thomas's Hospital in London.

The appointment is part of a government-led drive to encourage greater respect for elderly people in care.

Sir Michael said he "was honoured" to take on the role and that he has "always had immense respect for the contribution older people have made" to the country.

"Dignity is about being treated as an individual with respect and compassion," he said.

It is hoped that the nationwide tour will encourage people to become Dignity Champions and see numbers of volunteers and paid staff double to 3,000 by the end of the year.

Mr Lewis said that that the Dignity in Care campaign has "struck a real chord with older people, their families and respect at the heart of the NHS Constitution".

He added: "We have made real progress, but this has to be a long-term partnership between government, managers, frontline staff, families and the wider community."

Sir Michael, born in Barnsley, is a broadcaster and journalist. He is best known for his self-titled interview programme 'Parkinson', which was broadcast from 1971 to 2007.

(DS)


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