Menu
30/01/2009
Chilling Campaign Warns Drivers To Kill Their Speed Or 'Live With It'
A harrowing new £3.2m THINK! campaign to highlight the life-wrecking consequences of speeding for drivers as well as victims was launched today by Road Safety Minister Jim Fitzpatrick.
The campaign's stark message is that if you kill someone while speeding you will be tormented by it forever. In the new television advert a driver is haunted by images of the child he has killed - seeing his body in the bathroom mirror, through the window of a bus and when in the park with his son.
Jim Fitzpatrick said: "Speed kills. More than 700 people were killed in 2007 in accidents where someone was driving too fast - that's two people every day of the year who didn't go home to their families.
"The last THINK! campaign on speeding highlighted the shocking fact that if you hit a child at 30mph there's an 80% chance they will live but if you hit them at 40mph there's an 80% chance they will die. It's 30 for a reason.
"We now want motorists to consider the consequences of speeding for them: what is life like for the driver who kills because they are in a rush to get home and how does that split second decision affect the rest of their life? I hope this powerful new campaign will get drivers to kill their speed before it's too late."
The new THINK! campaign - 'Kill your speed, or live with it' - includes TV, radio, cinema and online advertising.
The radio adverts - 'Always There' - feature a chilling message from 'beyond the grave'. Children's voices describe what life is like for the driver who killed them while speeding several years ago. The drivers cannot sleep, watch a football match or spend time with their own children without thinking of the dead child.
The 'Kill your speed, or live with it' campaign is just one of the Government's initiatives to further cut the number of people killed or injured on Britain's roads. As well as other THINK! campaigns, including the new 'Tales of the Road' child road safety campaign, the Department for Transport is currently consulting on a range of proposals to improve road safety including increasing the penalties for those who commit the most serious speeding offences.
(JM/BMcC)
The campaign's stark message is that if you kill someone while speeding you will be tormented by it forever. In the new television advert a driver is haunted by images of the child he has killed - seeing his body in the bathroom mirror, through the window of a bus and when in the park with his son.
Jim Fitzpatrick said: "Speed kills. More than 700 people were killed in 2007 in accidents where someone was driving too fast - that's two people every day of the year who didn't go home to their families.
"The last THINK! campaign on speeding highlighted the shocking fact that if you hit a child at 30mph there's an 80% chance they will live but if you hit them at 40mph there's an 80% chance they will die. It's 30 for a reason.
"We now want motorists to consider the consequences of speeding for them: what is life like for the driver who kills because they are in a rush to get home and how does that split second decision affect the rest of their life? I hope this powerful new campaign will get drivers to kill their speed before it's too late."
The new THINK! campaign - 'Kill your speed, or live with it' - includes TV, radio, cinema and online advertising.
The radio adverts - 'Always There' - feature a chilling message from 'beyond the grave'. Children's voices describe what life is like for the driver who killed them while speeding several years ago. The drivers cannot sleep, watch a football match or spend time with their own children without thinking of the dead child.
The 'Kill your speed, or live with it' campaign is just one of the Government's initiatives to further cut the number of people killed or injured on Britain's roads. As well as other THINK! campaigns, including the new 'Tales of the Road' child road safety campaign, the Department for Transport is currently consulting on a range of proposals to improve road safety including increasing the penalties for those who commit the most serious speeding offences.
(JM/BMcC)
Related UK National News Stories
Click here for the latest headlines.
26 June 2009
Father Fears For Son 'Who May Kill Someone'
A man has spoken of his fears that his 10-year-old adopted son may kill him and his wife unless he receives special medical treatment for his needs.
Father Fears For Son 'Who May Kill Someone'
A man has spoken of his fears that his 10-year-old adopted son may kill him and his wife unless he receives special medical treatment for his needs.
22 September 2015
'One Punch Can Kill' Campaign Launched In Norfolk Schools
An anti-violence educational program has been launched to warn school pupils of the dangers of fighting. The Norfolk Constabulary's Safer Schools Partnership campaign will run from September 2015 to March 2016 at 48 schools aimed at pupils aged 13 and 14 and will take the form of a hard hitting presentation called 'One Punch Can Kill.
'One Punch Can Kill' Campaign Launched In Norfolk Schools
An anti-violence educational program has been launched to warn school pupils of the dangers of fighting. The Norfolk Constabulary's Safer Schools Partnership campaign will run from September 2015 to March 2016 at 48 schools aimed at pupils aged 13 and 14 and will take the form of a hard hitting presentation called 'One Punch Can Kill.
01 December 2011
'Virtual Court' To Help Sentence Drink Drivers
Drink Drivers caught in the act over Christmas could loose their licences within 90 minutes of being charged with the help of a "virtual court". The idea of a "virtual court" is that video links between stations and courts will be used to help hand out swifter punishment to motorists found under the influence.
'Virtual Court' To Help Sentence Drink Drivers
Drink Drivers caught in the act over Christmas could loose their licences within 90 minutes of being charged with the help of a "virtual court". The idea of a "virtual court" is that video links between stations and courts will be used to help hand out swifter punishment to motorists found under the influence.
23 June 2009
Family Appeal Over Fatal Blaze
The family of a woman and her young granddaughter, who died in a suspected arson attack in Greater Manchester, have appealed for information. Hameeda Begum, 71, and four-year-old Alana Mian, died a year ago in a blaze in Little Holme Walk, in Great Lever, Bolton.
Family Appeal Over Fatal Blaze
The family of a woman and her young granddaughter, who died in a suspected arson attack in Greater Manchester, have appealed for information. Hameeda Begum, 71, and four-year-old Alana Mian, died a year ago in a blaze in Little Holme Walk, in Great Lever, Bolton.
07 November 2006
M&S profits rise on makeover
Marks & Spencer’s resurgence has continued with the retailer reporting a 32% hike in half-year profits. Pre-tax profits were reported as £405.1m on the back of strong sales in food and clothing, and an advertising campaign featuring Twiggy. M&S Chief Executive Stuart Rose said: “We had a good first half.
M&S profits rise on makeover
Marks & Spencer’s resurgence has continued with the retailer reporting a 32% hike in half-year profits. Pre-tax profits were reported as £405.1m on the back of strong sales in food and clothing, and an advertising campaign featuring Twiggy. M&S Chief Executive Stuart Rose said: “We had a good first half.
-
Northern Ireland WeatherThis Evening and Tonight:Showers will gradually die out during the evening. A cold night with long clear spells leading to a touch of frost in places. Light winds. Minimum temperature 0 °C.
