04/03/2002

CIM recommend 're-branding' for Northern Ireland

Sue Ward, Chair of the Chartered Institute of Marketing (CIM), has warned of the need for businesses to join in the regeneration of Northern Ireland.

Addressing over two hundred business people at the annual CIM chair's lunch, Ms Ward recommended that the old image of Northern Ireland should be eradicated, so that it could be replaced with a "fresher and truer image more relevant to the province today".

Clarifying what the new brand image should be, she said: "We already have what it takes to sustain a vibrant, bustling economy where goals of growth and prosperity can be realised, where people can look forward with a refreshing mood of optimism, bullishness and confidence. But before we can expect others to see this new brand image we must see it and believe in it ourselves."

Commenting on the obvious downside with Northern Ireland Sue added: "We may continue to have issues and problems that make things difficult - but then so does every other city and country in the world. We must continue to create and promote good news stories that reinforce our positive image and strive to create a region hat has so many positive things going on that the bad news stories can no longer always make the front page."

In closing her speech she commented that the CIM were fully behind the new Northern Ireland brand and that by living and working here businesses were intrinsically linked with the fast growing, competitive, innovative and strong product of the region.

(LS/MB)

Related Northern Ireland Business News Stories
Click here for the latest headlines.

05 January 2016
Pale Blue Dot Announces Five New Posts
Belfast based creative agency Pale Blue Dot is taking on five new staff as part of an ambitious growth strategy. Invest Northern Ireland has offered the company £37,500 of support for the new jobs which will see the company increase its workforce to 11 staff in the next 18 months.
10 February 2015
Purepipe To Invest £250,000 And Create Six New Jobs
Belfast-based Purepipe is investing £250,000 and creating six new jobs as part of plans to boost sales in Great Britain and the Republic of Ireland. Invest Northern Ireland has offered the company £45,000 towards its expansion which involves investing in new state-of-the-art specialised pipe manufacturing equipment needed to target new business.
25 August 2010
Housing Federation Celebrated
An important housing organisation has been hailed a success as its new offices are opened. The NI Social Development Minister, Alex Attwood, has this week paid tribute to a life of service to the social housing sector, as he attended the official opening of new offices for the Northern Ireland Federation of Housing Associations (NIFHA).
26 January 2010
UK Broadcasters 'Failing NI'
There is broad support today to the damning conclusions of this morning's Northern Ireland Affairs Committee report 'TV Broadcasting in Northern Ireland'.
24 February 2015
Comfizone Aims To Double Its Turnover
A Coalisland company that specialises in mattresses and bedding products is aiming to double its turnover in an expansion supported by Invest Northern Ireland. Comfizone is creating nine new jobs and undertaking extensive marketing activity to grow its export sales across Great Britain and the Republic of Ireland.