08/01/2010

Ford Enjoys 17% Market Share

Ford's top selling vehicle range secured almost 17% of the UK's total 2009 market for the blue oval, making one in six new vehicles a Ford.

Ford sold 316,369 cars in the UK last year during a challenging trading period which saw the Government introduce its vehicle scrappage scheme mid year.

Ford took over 35,200 scrappage orders in 2009, helping to maintain car registrations to within two per cent of its 2008 total.

Ford car sales to retail customers were up over 9,000 in 2009, compared with 2008, with Ford Fiesta recording an additional 22,300 sales (fleet and retail) during the year.

In early 2009 Ford Fiesta took over the top UK sales position from the Ford Focus and the pair retained first and second in the sales charts through to the end of the year.

The economical Ford Fiesta led Ford sales of cars with emissions under 120g CO2/km, which doubled for the blue oval during 2009 versus the prior year.

Ford also offers three sub 100g CO2 vehicles in its Ford Focus, Ford Fiesta and Fiesta Van ECOnetic models.

Ford Transit, launched in 1965, has led the commercial vehicle sector ever since.

The iconic Transit helped grow Ford's 2009 CV registrations to 24.4 per cent – up from 23.6 per cent the prior year.

In a particularly challenging 2009 CV market, Ford light commercials raised their share of the segment by 4.5 percentage points to 26.3 per cent, compared with 2008.

For December 2009, both Ford car and total CV sales were up compared with December 2008.

Car sales were up by 3,544 to 21,732 and CV sales were up by 595 to 3,983. During December most Ford car models also saw increased sales compared with the same month in 2008 with Focus up by 1,778 to 7,339, for example.

Nigel Sharp, Ford Britain managing director, said: "2010 is set to be another year of tough trading but Ford will continue to benefit from a flow of new models, including S-MAX, Galaxy and C-MAX, and the unrivalled strength of its dealer network."

(PR/BMcC)

Related Northern Ireland Motoring News Stories
Click here for the latest headlines.

09 April 2010
Ford Fiesta Tops UK Car Sales
Strong demand for Ford's best-ever product line-up has helped to increase the blue oval brand's UK market lead during March's changeover to the "10" plate. Ford's UK sales lead for the month, and for the year to date, has increased by more than 50% compared with 2009. Ford car sales, at 62,075, were up 18.7% compared with March 2009.
08 March 2010
Ford Extends UK February Lead
Ford is growing its UK registration lead ahead of the important March registration change sales month. Official sales figures from the Society of Motor Manufacturers and Traders (SMMT) show that Ford widened its 2010 sales advantage in February.
26 March 2010
Ford Aims To Top Company Car Wish List
With the UK introduction of its new range of large cars – Ford S-MAX, Galaxy and Mondeo – Ford is reducing official recommended list prices by making current seasonal promotions permanent.
19 March 2010
£1.5bn Ford UK Investment
Ford is preparing to invest £1.5bn in its four UK facilities over the next five years after securing a £360m Government loan guarantee. Secretary of State for Business, Peter Mandelson, announced the £360 million backing of Ford's £450 million application to the European Investment Bank (EIB) at the company's Ford Dagenham site today.
08 February 2010
Ford's January Sales Jump
Ford grew its January car sales figures by almost 1,200 units, according to industry figures released today. Ford Fiesta and Ford Focus continued as the first and second best sellers respectively in the UK market. The Society of Motor Manufacturers and Traders confirms pole position for Ford after the first month of 2010 trading.