09/04/2010

Ford Fiesta Tops UK Car Sales

Strong demand for Ford's best-ever product line-up has helped to increase the blue oval brand's UK market lead during March's changeover to the "10" plate.

Ford's UK sales lead for the month, and for the year to date, has increased by more than 50% compared with 2009.

Ford car sales, at 62,075, were up 18.7% compared with March 2009.

Ford's total vehicle sales were 72,682, up 16.6% compared with March 2009.

Ford Fiesta is the UK's top seller with Ford Focus No 2. Ford Transit and Ford Fiesta van are key contributors to increased Ford commercial vehicle sales, which at 10,607 are up 5.8% compared with March 2009.

Nigel Sharp, Ford of Britain managing director, said: "Ford is now over 27,000 car sales ahead of our nearest rival for the year to date, an increase of more than a half compared with the same period last year."

Ford Fiesta and Ford Focus, at the top of the UK sales charts, are supported strongly by the increasingly popular Ford Ka and Ford Kuga models.

The Ford range is being strengthened further this month by the introduction of the new Ford S-MAX and Galaxy; the Ford Mondeo, featuring new powertrains; and the powerful new limited-edition Ford Focus RS500.

These product actions will be followed by the new Ford C-MAX and Grand C-MAX later in the year, as well as a number of new engine and transmission introductions.

(PR)

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