13/01/2010

14 New Peugeot Models By 2012

Peugeot will launch a total of 14 new models worldwide between 2010 and 2012 in a bid to move up three places in the world car market, the manufacturer has confirmed.

Peugeot is currently ranked in tenth position in the World Car Market and with this new strategy aims to move up three places by 2015.

Peugeot is also revising and modernising its model styling; the SR1 concept car recently unveiled is visual proof of this.

It embodies the strongest, most extreme and purist expression of Peugeot's future styling.

It reveals all the main stylistic codes of forthcoming Peugeot models, reinterpreting the historic DNA of the Marque: speed, harmony, felineness and dynamism, and will be the star of the 2010 Geneva Motor Show in March.

In 2010 the Marque will introduce Mu by Peugeot into Europe, an innovative "top-up card" mobility service.

With its unique product range it allows everyone, whether they already own a vehicle or not and whether they are a Peugeot customer or not, to access a range of mobility services via a pre-paid "top-up card" which can be topped up via an internet site.

"Peugeot's aim is always to place emotion at the heart of any motoring experience: a 'Peugeot' will never be purely functional," said a spokesman.

In order to communicate and illustrate the new identity all over the world, Peugeot will now adopt a new international brand signature: Motion & Emotion.

"In this year of its 200th birthday, Peugeot is modernising not only its identity but also its activities throughout the world with a new set of corporate guidelines and graphics," added the spokesman.

(PR)

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