09/04/2010

Massive Gains At Renault

With a rise of 1.8 percentage points to 5.2% market share for total car and van sales, Renault made the UK’s largest gains in last month’s peak registration period compared to the previous March.

With total car and van sales in March 2010 of 22,711, up by 10,943 units, Renault rose impressively to fifth place in the sales charts.

Amidst the impressive figures, Renault also shone as one of the largest winners in private retail car sales.

With 11,347 registrations, a 77% increase in volume versus the same month last year, the French marque’s penetration rose by 1.3 percentage points to 5.3%, within less than 0.7 percentage points of the third placed manufacturer overall.

Total year-to-date sales of cars and vans reached 33,234 units, or 5% market share, and for private retail alone, a significant 5.2%. As a result, Renault UK is now well on track to hit its 5% market share target for cars and vans laid out in its current ‘Destination 5’ project.

The largest model contributors to Renault’s impressive return to form in the year’s first peak registration month were the Clio and Mégane ranges, posting 8,641 and 6,246 sales respectively. This also placed them both among the UK’s top 10 best-sellers.

After a conscious move away from less profitable sales channels over the last two years, in order to protect dealer network profitability and improve residual values, Renault has achieved its objectives and is now beginning to re-enter the Motability and rental markets, at a level commensurate with its retail mix.

Fleet car sales for March 2010 rose by a spectacular 187%, or 5,828 units to 8,933 in total, placing Renault ahead of both BMW and Toyota in sixth position with an impressive 5.4% market share, 3.2 percentage points higher than last year. Even without the impetus of its three new van models, LCV sales also rose by 14%, or 252 units, to 1,793 over the same period.

(PR)

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