19/04/2010

Fiat 500C Playlist Takes Number One Spot Again

The Fiat 500C Feelgood Playlist has won another honour for its innovative approach to music sharing – this time in the Revolution Awards 2010.

The Playlist – in which music lovers choose favourite tracks that can be shared and enjoyed by others – has taken the Automotive category in the important awards, held recently in London.

The award judges described the Playlist as "a truly original piece of work, achieving not only a triumph for the Fiat 500C but also for Spotify."

Last year Fiat, together with media organisation Mediaedge:cia and their digital agencies (AKQA & Yuki Media), teamed up with Spotify, the digital music service, to create the Feelgood Playlist – possibly the world’s greatest collection of summer tunes for the Fiat 500C. In September users were asked to whittle down the list to create the Fiat 500C Feelgood 50 – a perfect selection to enjoy on the move.

Elena Bernardelli, Marketing Director for the Fiat Group Automobiles in UK and Ireland said: "The honours just keep coming for the 500C Playlist and I am delighted that so many drivers, music lovers and awards judges love the idea."

(LB/GK)

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