27/08/2001

Norwich Union launches £3m advertising campaign

Norwich Union Life launched a £3m second wave advertising campaign on Monday August 27 aimed at promoting the newly launched government-style stakeholder pensions.

The move follows on the back of Norwich Union’s high profile £7 million TV launch campaign in May. The adverts will feature on the sides of more than 3,000 double-decker buses and more than 17,000 outdoor poster sites over a four-week period.

National press adverts, focusing on the need for employers to set up a stakeholder pension scheme before the government deadline of October 8, 2001, will run alongside the outdoor campaign.

Sally Shire, director of brand and communications, said the investment underlined the company’s commitment to stakeholder pensions.

She said that the second phase of advertising would help to increase the awareness and importance of stakeholder for both workers and employers in the run up to the government’s October deadline. (MB)

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