Whitewater Brewery Launches New Vegan Friendly Range

Whitewater Brewery Co. Ltd in Castlewellan has invested over £400,000 to develop a new vegan friendly range of Whitewater hard seltzers to capitalise on the growing demand for ready-to-drink products and help it drive exports.

In the last two years, the brewery has grown its business in Sweden, Australia and Russia with its award winning craft beers. Its new range of brewed and fermented hard seltzers are the first of its kind to be produced across Northern Ireland and RoI.

John Hood, Invest Northern Ireland’s Director of Food & Drink said: "Whitewater Brewery is an award-winning export focussed business which has experienced great success internationally. The company recognises that to remain competitive, innovation is key and following research which has shown it that consumer demand for can and ready-to-drink products is growing rapidly, it approached Invest NI to see how we could support it to break into the ready-to-drink market.
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"We have offered Whitewater support to install filling and packaging technology, which has helped it to expand its product offering and production capacity for its new line of ready-to-drink hard seltzers. This in turn is ensuring it is in the best position to capitalise on the major market opportunities that exist for hard seltzers in the UK, RoI and further afield. This investment is already leading to new contracts, most recently with Sainsbury’s and with its newfound packaging flexibility, it can tailor its product sizes to meet specific export market opportunities. I want to congratulate Bernard and his team and wish him every success in his new venture."

The investment is already leading to new contracts, most recently with Sainsbury's and with its newfound packaging flexibility, it can tailor its product sizes to meet specific export market opportunities.

Invest NI has offered Whitewater support of £96,700 towards equipment and consultancy services to support the development and launch of the new hard seltzer product line. This follows support in 2018, towards the company's new Co. Down manufacturing facility, which has enabled it to capitalise on the growing demand for speciality and craft beer.

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