16/04/2004

Crossgar Poultry set for rebranding

Crossgar Poultry Group are set for a rebrand when they unveil their new name and logo at the forthcoming IFEX 2004 at the Kings Hall in Belfast.

With over 4,000 customers and 3,000 products, Crossgar Poultry Group are changing to Crossgar Foodservice to meet growing customer demands.

From April 2004, Crossgar Poultry Group will begin operating as Crossgar Foodservice. The amalgamation of the Group’s products will ensure that Crossgar Foodservice’s customers receive all deliveries and invoices from the one distribution centre, ensuring that the transfer of goods is quicker and easier.

Following the recent acquisition of Seaforde Distribution Centre and the 2003 opening of the state of the art meat factory in Downpatrick, Crossgar Foodservice will continue to produce and distribute a wide range of products which are built around a Crossgar brand.

The rebranding will give Crossgar Foodservice access to an additional 2,500 chilled and frozen food products.

(SP)

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