25/05/2005

Millennium Dome gains £6M O2 sponsorship deal

O2, the mobile phone company, has announced it will pay £6 million pounds a year to sponsor 'The O2' as the rechristened Millennium Dome will be known from now on.

Anschutz Entertainment Group (AEG), providers of live entertainment and sports facilities, and O2 will work together to rejuvenate the former Millennium Dome and the surrounding area, turning it into one of the UK’s premier venues when the entertainment arena reopens in April 2007.

Chief Executive Officer of O2, Matthew Key, said: “Today’s announcement builds on our strategy to deliver an enhanced customer experience and to strengthen customer loyalty. We have already deployed significant additional resources into customer-facing areas, including opening a fourth major UK customer service centre and further expanding the O2 retail network.”

O2 and AEG will partner to create a range of mobile entertainment content available exclusively on O2 phones and Xda’s.

Starting now and using content from AEG hosted and promoted events worldwide, this service will continue after early 2007 using content from events at The O2.

(CD/SP)

Related Northern Ireland Business News Stories
Click here for the latest headlines.

15 October 2018
Council To Host Seminar For Entertainment Licence Holders
Derry City and Strabane District Council is holding a seminar later this month aimed at offering advice and support to those within the Council area who manage pubs, clubs or venues that require an entertainment licence and for those who manage events and require an occasional entertainments licence.
03 January 2024
Belfast Agency Launches Marketing Webinar Series
When it comes to marketing your business, product or service most small businesses will depend on digital channels such as their website, social media and other platforms such as Google My Business.
20 October 2017
SXSW Competition Wants To Send Entrepreneurs To Texas
As part of Global Enterprise Week 2017, Belfast City Council is offering one entrepreneur the chance to win up to £2,000 financial support to attend the world-renowned South by Southwest (SXSW) event, the leading conference for music, film and interactive technology, taking place in Austin, Texas, from 9 to 18 March, 2018.
19 June 2013
DisplayNote Technologies Secures Export Business Worth Over £1.5m
Alastair Hamilton, Invest Northern Ireland Chief Executive, has announced that DisplayNote Technologies, the Belfast-based software developer, has secured export business worth over £1.5 million from global markets in just over a year.
10 May 2005
O2 call centre to bring 1500 jobs to Glasgow
O2, one of the UK's leading mobile phone operators, has announced a dramatic expansion of its presence in Scotland.