Teen Drinking Initiative Highlighted

Underage drinking and more general abuse of alcohol has been targeted in a high level meeting between the NI Health Minister, Michael McGimpsey and senior representatives of the supermarkets.

The meetings - part of the development of a cross-sectoral, integrated action plan on the issue - are aimed at tackling young people's drinking.

Speaking this week, following a meeting with Justin King, Chief Executive of Sainsbury's, the Minister said: "I believe that the alcohol and licensed trade industries have a key role to play in helping us address the issue of young people's drinking - particularly in relation to helping restrict the supply of alcohol to our children and young people.

"My meeting was very useful, and I am encouraged to hear of their commitment to schemes such as 'Challenge 21' and their desire to help reduce the level of underage drinking in society.

"I have now met with all the major supermarkets that operate in Northern Ireland - and I am extremely pleased that they are keen to work pro-actively with us. They are taking this issue seriously and doing a lot of good work.

"A co-ordinated approach is the only way to tackle this issue," he said, noting that further work still needs to be taken forward.

"I believe that through my discussions with the supermarkets and the wider licensed trade we have made a very positive and encouraging start."

The Minister added: "My Department is leading on the development of a cross-government action plan that will seek to reduce young people’s demand for alcohol, further restrict the supply of alcohol to those under 18, and ensure appropriate treatment and support services are in place from those who require additional help."

The Department will continue to take forward meetings with key stakeholders over the summer, and it is anticipated that that the Young People's Drinking Action Plan will be published in the autumn.

Included in this will be the existing voluntary 'Challenge 21' initiative, whereby retailers and licensees seek proof of age from anybody who appears to be under the age of 21.

(BMcC)