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14/06/2002
bmi favour one-way fare system
bmi british midland has scrapped its traditional “full service” fares system and introduced a one-way fare structure.
From Friday June 14 onwards, bmi will "move away" from the return fare structures and offer all passengers fares that can be booked on a one-way basis. The company says this will enable passengers to choose from the lowest available fare on each leg of their journey without being inhibited by minimum stay requirements.
Austin Reid, Chief Executive Officer, bmi british midland said: “We began an exhaustive review of our business model last year and this major strategic change is an aspect of it.
“What we had found was that one of the main areas where our 'no frills' competitors had an advantage over us was our fare restrictions, specifically on our very low fares which nearly always had to be booked as part of a return journey. What we have done, is wipe the slate clean and start again with this complete rethink of our ticket prices.
“We have seen first hand with our own low-cost airline, bmibaby, that customers want simple one way fares with no minimum stay requirements and this is exactly what we are doing."
Customers booking via their website www.flybmi.com will also receive a £2.50 discount on each booking.
(MB)
From Friday June 14 onwards, bmi will "move away" from the return fare structures and offer all passengers fares that can be booked on a one-way basis. The company says this will enable passengers to choose from the lowest available fare on each leg of their journey without being inhibited by minimum stay requirements.
Austin Reid, Chief Executive Officer, bmi british midland said: “We began an exhaustive review of our business model last year and this major strategic change is an aspect of it.
“What we had found was that one of the main areas where our 'no frills' competitors had an advantage over us was our fare restrictions, specifically on our very low fares which nearly always had to be booked as part of a return journey. What we have done, is wipe the slate clean and start again with this complete rethink of our ticket prices.
“We have seen first hand with our own low-cost airline, bmibaby, that customers want simple one way fares with no minimum stay requirements and this is exactly what we are doing."
Customers booking via their website www.flybmi.com will also receive a £2.50 discount on each booking.
(MB)
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The UK’s second largest full-service scheduled airline bmi and its low-cost subsidiary bmibaby have reported carrying 7.8 million passengers in 2002. This figure represents a rise of 11% on the previous year on passengers carried, which in turn has fed through into a four-point rise in the load factor - up to 64%.
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