Menu
17/05/2010
TV Sets 'A Thing Of The Past?'
New research from YouGov's Media Consulting team has revealed a significant increase in the number of young people watching television online.
The rapidly growing habit of watching television online, either 'live' or after the initial screening, has been documented by the latest results of a YouGov study called Media Migration which examines the shift in viewing habits from 'old' to 'new' media.
According to the research, over half of 18-24 year olds (55%) watch TV online at least once a week, compared to only 12% of over 55s.
Out of those respondents who view TV online, only 9% are watching less now compared to a year ago while six times as many people (54%) are watching more TV online. Future growth in this area of media among the younger generations is highly likely with 36% of 18-24s and 30% of 25-34s saying they expect to watch more television via the Internet in future.
Commenting on the results, James Kennedy, Research Executive in YouGov's Media Consulting team said: "The music world was revolutionised with the introduction of downloading sites such as Napster and consumers switching from going out and purchasing CD's to downloading free (illegal) music to their computers. This transformation could now be shifting to the world of television."
The public are also unsure as to the law regarding online TV. When online TV viewers were asked whether it was a legal requirement to possess a TV licence to watch programmes online 54% said yes, 31% said no with a further 15% unsure. In reality, you only need a TV licence to watch live TV on your computer.
Which media outlet the public go to first for breaking news and current events is also shifting. 56% of 18-24s go online to follow a breaking news story (43% go to an online news site, 13% to a newspaper website). In contrast, for over 55s the primary resource was television, encompassing 70% of this age group.
Kennedy continued: "Another consequence of this swing to online media will be that to revenues for the proprietors of traditional media.
"If people are increasingly choosing to consume media online rather than by physical copy, newspapers need to move with this so as not to lose their share of readership and advertising revenue.
"Similarly, the television industry will have to make some big decisions. A major concern must be that if these various forms of media start to shift online then they are losing what sets them apart from one another."
(BMcN)
The rapidly growing habit of watching television online, either 'live' or after the initial screening, has been documented by the latest results of a YouGov study called Media Migration which examines the shift in viewing habits from 'old' to 'new' media.
According to the research, over half of 18-24 year olds (55%) watch TV online at least once a week, compared to only 12% of over 55s.
Out of those respondents who view TV online, only 9% are watching less now compared to a year ago while six times as many people (54%) are watching more TV online. Future growth in this area of media among the younger generations is highly likely with 36% of 18-24s and 30% of 25-34s saying they expect to watch more television via the Internet in future.
Commenting on the results, James Kennedy, Research Executive in YouGov's Media Consulting team said: "The music world was revolutionised with the introduction of downloading sites such as Napster and consumers switching from going out and purchasing CD's to downloading free (illegal) music to their computers. This transformation could now be shifting to the world of television."
The public are also unsure as to the law regarding online TV. When online TV viewers were asked whether it was a legal requirement to possess a TV licence to watch programmes online 54% said yes, 31% said no with a further 15% unsure. In reality, you only need a TV licence to watch live TV on your computer.
Which media outlet the public go to first for breaking news and current events is also shifting. 56% of 18-24s go online to follow a breaking news story (43% go to an online news site, 13% to a newspaper website). In contrast, for over 55s the primary resource was television, encompassing 70% of this age group.
Kennedy continued: "Another consequence of this swing to online media will be that to revenues for the proprietors of traditional media.
"If people are increasingly choosing to consume media online rather than by physical copy, newspapers need to move with this so as not to lose their share of readership and advertising revenue.
"Similarly, the television industry will have to make some big decisions. A major concern must be that if these various forms of media start to shift online then they are losing what sets them apart from one another."
(BMcN)
Related UK National News Stories
Click here for the latest headlines.
12 September 2013
Morrisons Post Fall In Half-Year Profits
Morrisons supermarket has recorded a fall in its half-year profits. It cited "challenging" market conditions as a factor. For the half-year to 4 August 2013, pre-tax profits fell to £344m from £440m in the same period the year before. Total turnover or the period remained unchanged at £8.
Morrisons Post Fall In Half-Year Profits
Morrisons supermarket has recorded a fall in its half-year profits. It cited "challenging" market conditions as a factor. For the half-year to 4 August 2013, pre-tax profits fell to £344m from £440m in the same period the year before. Total turnover or the period remained unchanged at £8.
29 May 2013
Royal Mail To Launch 'Click And Collect' Service
Royal Mail has said it is to launch the UK's largest 'click and collect' network later this year. The service will help support the growth in online shopping by the public. It will also provide a greater choice of convenient parcel delivery options for online retailers and their customers.
Royal Mail To Launch 'Click And Collect' Service
Royal Mail has said it is to launch the UK's largest 'click and collect' network later this year. The service will help support the growth in online shopping by the public. It will also provide a greater choice of convenient parcel delivery options for online retailers and their customers.
10 March 2010
Shoppers Unlikely To Return Online Goods
Almost two-thirds of UK consumers are less likely to return goods they buy online, compared to those they buy on the high street, according to the Department of Business. This is despite an extra right to a seven-day cooling-off period for online goods.
Shoppers Unlikely To Return Online Goods
Almost two-thirds of UK consumers are less likely to return goods they buy online, compared to those they buy on the high street, according to the Department of Business. This is despite an extra right to a seven-day cooling-off period for online goods.
13 January 2010
Egg 'Best Online Savings Provider'
Egg has been named 2009's best online savings provider at the Consumer Money Awards. The awards, which are organised by The Daily Mirror and financial data experts Moneyfacts, were introduced to let consumers "reward the good guys". Over 40,000 people voted in the online poll held in September.
Egg 'Best Online Savings Provider'
Egg has been named 2009's best online savings provider at the Consumer Money Awards. The awards, which are organised by The Daily Mirror and financial data experts Moneyfacts, were introduced to let consumers "reward the good guys". Over 40,000 people voted in the online poll held in September.
27 October 2005
Report reveals 'confusion' over online safety
Millions of UK Internet users are putting themselves at risk of online attack because they do not understand the threats to their computer and the information stored on it, and the ways to protect it. A new campaign ‘Get Safe Online’ launched in London today, aims to highlight this serious problem.
Report reveals 'confusion' over online safety
Millions of UK Internet users are putting themselves at risk of online attack because they do not understand the threats to their computer and the information stored on it, and the ways to protect it. A new campaign ‘Get Safe Online’ launched in London today, aims to highlight this serious problem.
-
Northern Ireland WeatherThis Evening and Tonight:Continuing cloudy through the evening with further outbreaks of rain, the rain turning lighter and patchier from the south as the night progresses. Winds remain light. Minimum temperature 8 °C.
