04/04/2012
Rapper Says Festival Boom Has Come To An End
Example has hit out at poorly run UK festivals.
The rapper, who performed at around 26 festivals in 2011, believes the boom in Britain's festival industry is over.
He told BBC Newsbeat: "A lot were promoted badly, had bad security, were in bad locations or the line-ups hadn't been programmed well, so they didn't make sense.
"Some of them had a great theme, a great location and great line-up and the people running them knew what they were doing. And there were other ones which seemed to me were really amateur.
"There was a boom a few years ago. Every second person wherever you went was starting a festival in the UK. Anyone whose dad owned a farm. Obviously a lot of them are starting to go under."
The artist, who performed at more UK festivals than any other act last year, continued: "The main ones will still be there, Reading and Leeds struggled last year. I think maybe that's because guitar music's not as big as electronic music at the moment.
"But festivals, to survive, just really need to think about their theme, who their market is and book the suitable acts to sell it out.
"There's still a demand for people to go to festivals even with the economy and the state that it's in."
Festivals including The Big Chill, Oxegen and Sonisphere have been cancelled for 2012.
(GK)
The rapper, who performed at around 26 festivals in 2011, believes the boom in Britain's festival industry is over.
He told BBC Newsbeat: "A lot were promoted badly, had bad security, were in bad locations or the line-ups hadn't been programmed well, so they didn't make sense.
"Some of them had a great theme, a great location and great line-up and the people running them knew what they were doing. And there were other ones which seemed to me were really amateur.
"There was a boom a few years ago. Every second person wherever you went was starting a festival in the UK. Anyone whose dad owned a farm. Obviously a lot of them are starting to go under."
The artist, who performed at more UK festivals than any other act last year, continued: "The main ones will still be there, Reading and Leeds struggled last year. I think maybe that's because guitar music's not as big as electronic music at the moment.
"But festivals, to survive, just really need to think about their theme, who their market is and book the suitable acts to sell it out.
"There's still a demand for people to go to festivals even with the economy and the state that it's in."
Festivals including The Big Chill, Oxegen and Sonisphere have been cancelled for 2012.
(GK)
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