06/06/2003

Businesses 'benefit' from setting up in deprived areas

Businesses are being challenged to reap the rewards of investing in deprived areas, following the publication of 'Changing Practices' – a good practice guide on how companies can benefit from opportunities in such areas.

The Office of the Deputy Prime Minister report contains anecdotal evidence from businesses that have moved into deprived areas. The guide sets out staff loyalty, jobs creation, and business growth and increased recruitment from local black and minority ethnic communities as pluses for operating within disadvantaged localities.

Minister for Social Exclusion and Equality Barbara Roche said: "Economic regeneration is vital to our efforts to create places where people want to live, not leave. We must challenge the myth that deprived areas make bad business sense. Because the evidence tells a different story, one where companies are seeing the results on their balance sheets, and communities are benefiting from more jobs, new skills, and better local services."

William Moyes, Director General of British Retail Consortium, which assisted in compiling the report, said that "active participation in economic and social regeneration" by business can help bring about cohesive, vibrant local communities that benefit the community as a whole.

(GMcG)

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