30/06/2004

New anti-drink drive campaign to be launched

The deadly consequences of drivers consuming even a small amount of alcohol are to be depicted in a new advertising campaign.

The £1.4 million TV, radio and cinema campaign will develop the message that it is impossible to precisely calculate alcohol limits; simply stated, don't drink at all if you want to drive.

Road Safety Minister David Jamieson urged people to rethink how much they drink before they drive

"Far too many people are killed and seriously injured in road accidents involving drinking and driving every year," he said.

"If you need to drive then don't drink - it's safer."

In 2002, 560 people were killed in drink-drive related accidents and 2,820 were seriously injured. 20,140 people were slightly injured.

(gmcg)

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