Christmas road safety drink drive campaign unveiled

The new Christmas road safety drink drive campaign was launched today by Transport Secretary Alistair Darling.

The campaign warns drivers that it takes less than you might think for your driving to be impaired by alcohol, and highlights the potential dangers to both motorists and other people.

To support this years campaign, the Department has developed partnerships with a wide range of organisations who will be reinforcing and extending the Department's drink driving message. Initiatives include the display of anti-drink drive messages on milk cartons, non-alcoholic cocktail messages in pubs and displays in selected off licences, bars and pubs chains.

Alistair Darling said: "As we enter the festive period it is essential that motorists remember that if they are going to drink, they should either leave their car at home or get someone else to drive. You can't calculate your own drink/drive limit and the only safe way is not to drink and drive"

The campaign, which also includes leaflets and posters, reinforces the message that it's impossible to calculate alcohol limits and warns drivers that it takes less than you might think for your driving to be impaired by alcohol and graphically depicts the consequences of having a small amount of alcohol.

Figures for 2003 revealed that 560 people were killed in drink drive related crashes while 2,600 were seriously injured and 19,000 were slightly injured.


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