04/05/2005
Poster campaign warns women of alcohol risk
A new poster campaign has been launched to urge women to be aware of how much they drink, in order to avoid dangerous situations.
Launched by drinks lobby organisation The Portman Group, the poster shows a man approaching a woman from behind and has the strapline ‘Who’s looking out for you?’ The poster campaign, which will run in over 500 pub restrooms around the UK over the next month, aims to alert women to dangers such as getting into an unlicensed mini-cab, going home with a stranger, having unprotected sex, losing valuables and even assault or rape, after a night of drinking.
A US study showed that although most sexual assaults occur between people who know each other, alcohol-related sexual assaults are more likely to occur between people who do not know each other well. The study also found that alcohol-related violence is more likely to occur in bars and at parties than at either person’s home.
Research conducted by women’s magazine ‘Company’ also found that two-thirds of those surveyed admitted to waking up after a night out with almost no recollection of what happened, while half admitted they had no idea how they got home. One in ten admitted that they had to be escorted home by a stranger.
Alcohol Concern also reported than more than one in five men and one in six women admitted to having unsafe sex after drinking too much. One in seven of 16 to 24-year-olds also admitted to having unprotected sex, one in five said they had sex they later regretted and one in ten admitted to being unable to remember if they had sex the night before. two in five also said that they were more likely to have casual sex after drinking.
Jean Coussins, Chief Executive of the Portman Group said: “The facts speak for themselves: among young women aged 16-24, the proportion drinking more than 35 units per week has more than tripled over the past 15 years, rising from 3% to 10%. Alcohol affects your judgement; you might think that taking that short cut or going home with a stranger is a good idea, but you could be taking a huge risk.”
The Portman Group’s members include Allied Domecq; Bacardi Brown Forman Brands; Beverage Brands; Carlsberg UK; Coors Brewers; Diageo; Interbrew UK; Pernod Ricard; and Scottish & Newcastle.
(KMcA/SP)
Launched by drinks lobby organisation The Portman Group, the poster shows a man approaching a woman from behind and has the strapline ‘Who’s looking out for you?’ The poster campaign, which will run in over 500 pub restrooms around the UK over the next month, aims to alert women to dangers such as getting into an unlicensed mini-cab, going home with a stranger, having unprotected sex, losing valuables and even assault or rape, after a night of drinking.
A US study showed that although most sexual assaults occur between people who know each other, alcohol-related sexual assaults are more likely to occur between people who do not know each other well. The study also found that alcohol-related violence is more likely to occur in bars and at parties than at either person’s home.
Research conducted by women’s magazine ‘Company’ also found that two-thirds of those surveyed admitted to waking up after a night out with almost no recollection of what happened, while half admitted they had no idea how they got home. One in ten admitted that they had to be escorted home by a stranger.
Alcohol Concern also reported than more than one in five men and one in six women admitted to having unsafe sex after drinking too much. One in seven of 16 to 24-year-olds also admitted to having unprotected sex, one in five said they had sex they later regretted and one in ten admitted to being unable to remember if they had sex the night before. two in five also said that they were more likely to have casual sex after drinking.
Jean Coussins, Chief Executive of the Portman Group said: “The facts speak for themselves: among young women aged 16-24, the proportion drinking more than 35 units per week has more than tripled over the past 15 years, rising from 3% to 10%. Alcohol affects your judgement; you might think that taking that short cut or going home with a stranger is a good idea, but you could be taking a huge risk.”
The Portman Group’s members include Allied Domecq; Bacardi Brown Forman Brands; Beverage Brands; Carlsberg UK; Coors Brewers; Diageo; Interbrew UK; Pernod Ricard; and Scottish & Newcastle.
(KMcA/SP)
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