07/12/2001

NI software company scoops ‘Product of the Year’ award

MINEit Software, the leading e-business effectiveness company, is celebrating after their Easyminer product scooped the prestigious ‘Product of the Year’ category at the Information Management Awards in London.

Easyminer is a comprehensive digital analytics product which uses sophisticated generation techniques in helping companies gain valuable marketing knowledge about customers. This in turn helps them build the right marketing strategies.

Maurice Mulvenna, Chief Executive Officer with MINEit Software, said: “This award endorses the position of MINEit Software as the leading supplier of e-business effectiveness solutions.

“The Information Management Award recognises excellence and innovation in the management of business information. Easyminer won the Gold Award ahead of competition from 43 other product entries from an international field of companies.”

MINEit Software are also holders of the European IST Grand Prize 2001, and the Company of the Year 2001 award from Momentum. (MB)

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