26/03/2010
Ford Aims To Top Company Car Wish List
With the UK introduction of its new range of large cars – Ford S-MAX, Galaxy and Mondeo – Ford is reducing official recommended list prices by making current seasonal promotions permanent.
Combined with the lower CO2 ratings of Ford's new large car range, the lower recommended list prices will also lower P11D tax ratings, increasing the appeal of Mondeo, S-MAX and Galaxy for company car drivers.
Seasonal promotions featuring discounts of up to 15 per cent had been introduced across the Ford UK dealer network in order to maximise trade in the critical sales month of March when customers mass to acquire the latest "10" number plates.
Launched in early February and advertised in the media and on the Ford website, the promotions immediately resulted in strong sales. They were due to expire later in the spring.
Nigel Sharp, managing director Ford of Britain, said: "Ford's traditional high recommended list price, high discount approach was causing some confusion and incurred a disadvantage for company car drivers.
"That formula served us well in the past," he added, "but today's web-savvy consumer is better equipped to shop around and we have to make it absolutely clear that our own dealers are the best place to start for the keenest deals."
At the same time as reducing the recommended list price Ford will be reducing dealer discounts. This initiative is called "Blue Tag pricing".
Due for imminent launch in the UK, and with a range of design, craftsmanship, technical and comfort innovations, the new Ford S-MAX and Galaxy will therefore debut with Blue Tag pricing.
The Ford Mondeo, with new low-CO2 direct-injection petrol and diesel engines and Powershift transmission, follows immediately. Ford's declared ambition is to continue to extend Blue Tag pricing principles to all future models.
P11D-related tax operates by linking CO2 performance with the recommended list price of cars, rather than the transaction price. Over 70% of customers in the large car segments pay P11D tax, so this was an additional stimulus for Ford.
The recommended list price of a Ford Mondeo Zetec will be £18,445; the recommended list price for a Ford S-MAX Zetec will be £20,645, while the recommended list price of a Ford Galaxy Zetec will be £22,945.
This compares with recommended list prices of £20,836, £22,677 and £26,355, respectively, for the outgoing models. The new models are available to order now from Ford dealerships.
Ford will continue to provide industry-leading value across the entire Ford car range and a new interim marketing offer, effective April through June, will match the value represented by "Blue Tag" across the remainder of the Ford passenger car range – including the top-selling Focus, Fiesta and Kuga.
(PR)
Combined with the lower CO2 ratings of Ford's new large car range, the lower recommended list prices will also lower P11D tax ratings, increasing the appeal of Mondeo, S-MAX and Galaxy for company car drivers.
Seasonal promotions featuring discounts of up to 15 per cent had been introduced across the Ford UK dealer network in order to maximise trade in the critical sales month of March when customers mass to acquire the latest "10" number plates.
Launched in early February and advertised in the media and on the Ford website, the promotions immediately resulted in strong sales. They were due to expire later in the spring.
Nigel Sharp, managing director Ford of Britain, said: "Ford's traditional high recommended list price, high discount approach was causing some confusion and incurred a disadvantage for company car drivers.
"That formula served us well in the past," he added, "but today's web-savvy consumer is better equipped to shop around and we have to make it absolutely clear that our own dealers are the best place to start for the keenest deals."
At the same time as reducing the recommended list price Ford will be reducing dealer discounts. This initiative is called "Blue Tag pricing".
Due for imminent launch in the UK, and with a range of design, craftsmanship, technical and comfort innovations, the new Ford S-MAX and Galaxy will therefore debut with Blue Tag pricing.
The Ford Mondeo, with new low-CO2 direct-injection petrol and diesel engines and Powershift transmission, follows immediately. Ford's declared ambition is to continue to extend Blue Tag pricing principles to all future models.
P11D-related tax operates by linking CO2 performance with the recommended list price of cars, rather than the transaction price. Over 70% of customers in the large car segments pay P11D tax, so this was an additional stimulus for Ford.
The recommended list price of a Ford Mondeo Zetec will be £18,445; the recommended list price for a Ford S-MAX Zetec will be £20,645, while the recommended list price of a Ford Galaxy Zetec will be £22,945.
This compares with recommended list prices of £20,836, £22,677 and £26,355, respectively, for the outgoing models. The new models are available to order now from Ford dealerships.
Ford will continue to provide industry-leading value across the entire Ford car range and a new interim marketing offer, effective April through June, will match the value represented by "Blue Tag" across the remainder of the Ford passenger car range – including the top-selling Focus, Fiesta and Kuga.
(PR)
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09 April 2010
Ford Fiesta Tops UK Car Sales
Strong demand for Ford's best-ever product line-up has helped to increase the blue oval brand's UK market lead during March's changeover to the "10" plate. Ford's UK sales lead for the month, and for the year to date, has increased by more than 50% compared with 2009. Ford car sales, at 62,075, were up 18.7% compared with March 2009.
Ford Fiesta Tops UK Car Sales
Strong demand for Ford's best-ever product line-up has helped to increase the blue oval brand's UK market lead during March's changeover to the "10" plate. Ford's UK sales lead for the month, and for the year to date, has increased by more than 50% compared with 2009. Ford car sales, at 62,075, were up 18.7% compared with March 2009.
10 March 2010
'Simply Ford' Event In May
The first Beaulieu ‘Simply Ford’ event takes place on Sunday 2 May and promises to be a great day out for all Ford enthusiasts. All Ford owners are invited to come to Beaulieu in their vehicle and become part of the event. Any model is welcome, from the new Focus RS to the old MK 1 or 2 Escort RS or even a Model T.
'Simply Ford' Event In May
The first Beaulieu ‘Simply Ford’ event takes place on Sunday 2 May and promises to be a great day out for all Ford enthusiasts. All Ford owners are invited to come to Beaulieu in their vehicle and become part of the event. Any model is welcome, from the new Focus RS to the old MK 1 or 2 Escort RS or even a Model T.
31 March 2010
Ford Owner Witnesses Car Scrappage
One of Ford's last scrappage customers was so sentimentally attached to her old car that she followed "Ally" to her automotive grave after taking delivery of a new Ford Fusion.
Ford Owner Witnesses Car Scrappage
One of Ford's last scrappage customers was so sentimentally attached to her old car that she followed "Ally" to her automotive grave after taking delivery of a new Ford Fusion.
14 December 2009
Ford Hits Top Engine List
New Ford engines are powering the company to new heights, and Ward's AutoWorld is taking notice. The Ford Taurus SHO's 3.5-liter EcoBoost V-6, and the Fusion Hybrid's 2.5-liter hybrid four-cylinder engines have been named on the Ward's 2010 '10 Best Engines' list.
Ford Hits Top Engine List
New Ford engines are powering the company to new heights, and Ward's AutoWorld is taking notice. The Ford Taurus SHO's 3.5-liter EcoBoost V-6, and the Fusion Hybrid's 2.5-liter hybrid four-cylinder engines have been named on the Ward's 2010 '10 Best Engines' list.
08 January 2010
Ford Enjoys 17% Market Share
Ford's top selling vehicle range secured almost 17% of the UK's total 2009 market for the blue oval, making one in six new vehicles a Ford. Ford sold 316,369 cars in the UK last year during a challenging trading period which saw the Government introduce its vehicle scrappage scheme mid year.
Ford Enjoys 17% Market Share
Ford's top selling vehicle range secured almost 17% of the UK's total 2009 market for the blue oval, making one in six new vehicles a Ford. Ford sold 316,369 cars in the UK last year during a challenging trading period which saw the Government introduce its vehicle scrappage scheme mid year.
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Northern Ireland WeatherToday:A sunny but frosty start for many. However cloud increases by midday with a few showers reaching the north coast, these mostly light but spreading inland this afternoon. Chilly. Maximum temperature 8 °C.Tonight:A rather cloudy evening with scattered showers. Becoming drier through the night with some good clear spells developing and a patchy frost away from coasts. Minimum temperature 0 °C.