16/12/2005

Drink-drive campaign focuses on avoidance

This year’s Christmas anti drink-drive campaign focuses on the fact that motorists cannot calculate their own drink-drive limits and should avoid alcohol altogether.

The main television campaign will be complemented with radio advertisements, using real police officers who will explain that more people are stopped and breathalysed at Christmas than any other time of the year.

According to official figures, 590 people were killed in drink-driving accidents last year – the highest number since 1992.

Speaking at the launch of the campaign, at the ‘Rovers Return’ bar on the set of popular soap ‘Coronation Street’, Transport Secretary Alistair Darling said: “Sadly, the number of people who are being killed in drink-drive related accidents has risen in recent years. We need to remind people that drink-driving can kill. Drink-drivers need to remember that the police are out there and they will be caught.

“Britain has one of the best road safety records in the world and we are determined to improve that. We will continue to come down heavily on those who endanger us all by drink-driving.”

Several other measures have recently been introduced to tackle drink-driving. Blood samples can now be taken from unconscious drink-drive suspects without consent, while police were recently given new powers to carry out roadside evidential breath testing.

The Road Safety Bill, which is currently before Parliament, includes proposals to increase penalties for drink-drive offences, including a requirement for all drivers disqualified for two or more years to retake their driving test.

It also includes a provision for the introduction of a breath alcohol ignition interlocks programme – also known as ‘alcolocks’ – to discourage reoffending.

(KMcA/SP)

Related UK National News Stories
Click here for the latest headlines.

06 November 2013
UK Population To Rise By 9.6m Over 25 Years
The UK population is projected to increase by 9.6 million over the next 25 years from an estimated 63.7 million in mid-2012 to 73.3 million in mid-2037, according to the Office for National Statistics (ONS). The UK population is also projected to reach 70 million in 2027.
16 June 2010
William Wallace Letter To Be Probed
A group of respected historians and archivists is to take a closer look at a letter widely believed to have been in the possession of Sir William Wallace.
08 September 2003
Graphic advert gives a stark warning on seatbelt wearing
A stark new road safety campaign highlighting the risks taken by people who fail to wear a seatbelts has been launched this week. Although UK law requires people to wear a seatbelt if one is fitted, recent figures show that nearly one in ten drivers and front seat passengers are not belting up.
21 February 2014
ONS Figures Show Year-On-Year Increase In Retail Sales
New figures from the Office for National Statistics have revealed a 1.5% drop in retail sales in January, down from a pre-Christmas boost of 2.5% but still 4.4% up on January 2013. Comparing year-on-year figures for January there was an 8% increase in non-food sales, with sales of household good increasing by 9.
02 July 2013
Murder of 84-Year-Old And Stabbing Of 9-Year-Old Connected
Five men are currently being held in connection with the death of an elderly woman and the stabbing of a nine-year-old boy. The young boy was attacked on Monday afternoon at a skate park in Shipley, West Yorkshire, suffering injuries to his chest and arm.